OUR STORY

ārdrā belives in design as a form of story telling, through clothing that celebrates different cultures and ever-changing social landscapes. 

From it's humble beginning in the living room of a row house, to it's own
production unit and wares showcased by esteemed exhibitors across eleven
cities, ārdrā has come a long way.

ārdrā is consistently conscious of the effects of the fabric it uses, crafted by skilled craftsmen using traditional textiles and processes; our garments reflect a signature attitude.

In its true essence, the brand endeavors to celebrate handcraft in all its glory, never compromising on modern functionality; reaching out to the World from India with Love.

We, at ārdrā love to believe that each new design we create adds a layer of freshness to the mundane world around us.

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Today, we work with Government bodies, NGOs and fashion exhibitors like Craft Council of India Dastkar, Concern India Foundation, The Lil Flea, Black Taxi, Style Cracker  and many more. ārdrā also works extensively with design students through workshops and collaborations with various design colleges.

For a better idea of our attitude and capabilities, please take a look at the past work in the

Lookbook section.